Manufacturers’ marketing ‘puffery’ and unsubstantiated claims are often received with skepticism. Backing up your claims with independent, third-party test results make them – and you – more credible in the marketplace.
Companies like HP, Dell, Kodak, Lexmark, and Toshiba rely on QualityLogic to design and execute independent tests to help them highlight the competitive strengths of their products. And if you are not sure where you have an edge on the competition, QualityLogic can help you discover your product’s value advantages.
QualityLogic can design tests independently, work with you to develop a methodology, or execute a standard methodology from standards bodies like ISO. We can also help you deliver our independent test results to your channel partners and customers by assisting you with messaging.
We begin by understanding the competitive positioning of your product – quality, reliability, ease of use, cost per page, speed, etc. We will work with you to select competing products to be used in the test, and then design a test that focuses on the area of your choice. Once we quantify your advantage, you will have independent results to help you promote it.
And we don’t stop after we issue the test report. We will work side by side with you to promote the results via the web, podcasts, infomercials, dealer meetings, trade shows, analyst briefings, press tours, and more!